AgriTravel PROGRAM 2020

WORKSHOP AND CONFERENCES PROGRAM

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Wednesday September 23rd:
11:00
OPENING CEREMONY
Greetings and statements from UNWTO and ENIT
Thursday September 24th:
9.30 – 11.30
MOBILITY AND ACCESSIBILITY
Panelists:
Ms Mieke Broeders ENAT-European Network for Accessible Tourism
Mr. Ed Lancaster  ECF – European Cyclist Federation
Ms. Mercedes Muñoz EGWA – European Greenways Association
Mr. Adolfo Colagiovanni   Molise verso il 2000, Italy
Mr. Francesco Baroncini  ex Direttore  FIAB 

 

11.30 – 13.30
TOURISM POST-COVID: what has changed and what will change?
Panelists:
Mr. Tim Fairhurst  ETOA
Ms. Marie Audren HOTREC 
Mr. Eric Dresin ECTAA
Mr. Istvàn Ujhelyi European Parliament
Ms. Maria Elena Rossi ENIT
Mr. Tilman Sobek Mountain Bike Tourism Forum, Germany 
14.30 – 15.00
EXPERIENTAL TOURISM: From storytelling to storyliving, this is the innovation
Speaker: Maurizio Testa national coordinator of Artès Project
15.30 – 17.30
ROUND TABLE ON THE FUTURE CAP: a vision for rural areas
Panelists:
Ms Maria Gafo Gómez – Zamalloa European Commission – DG AGRI
Ms Marion Eckardt – ELARD
Mr Vincent O’Connell – PURPLE
Mr. Domenico Mastrogiovanni – COPA-Cogeca
Mr Herbert Dorfmann – European Parliament
16.00 – 17.00
CYCLING TRACKS AND SLOW MOBILITY: a new model for the tourism and commercial development of the commercial districts
Speakers:
Mara Brumana – vice sindaco comune Roncola
Ivan Caccia – sindaco di Ardesio e presidente Parco Orobie
Massimo Cocchi – assessore comune Calusco d’ Adda
Stefania Pendezza – manager distretto dei colli e del Brembo 

Moderator:
Roberto Ghidotti – Ascom Confcommercio Bergamo 

17.30 – 18.30
IS YOUR WEBSITE ACCESSIBLE TO PEOPLE WITH DISABILITIES?
Speakers: Fabio Lotti and Marco Andreoli founders of Yeah Cooperativa Sociale
Friday September 25th:
9.00 – 18.00
WORKSHOP B2B
9.00 – 10.00
Webinar Opening presentation by Visit Bergamo
10.00 – 13.00
Meetings B2B
13.00 – 14.00 Lunch Break
14.00 – 18.00
Meetings B2B
9.30 – 10.00
PINK TRIBE IS ON THE RISE – HOW EMPOWERING WOMEN DRIVE SUSTAINABLE TOURISM
Speakers:
Christina Boixière CEO of La Voyageuse
Iaia Pedemonte journalist and CEO Gender Responsible Tourism 
10.00 – 10.30
FROM TRADITIONAL COMMERCE TO THE E-COMMERCE HOW THE EMERGENCY HAS CHANGED THE MARKET. THE CASE OF COMPRAVICINO APP by ASCOM BERGAMO
Relatori:
Giovanni Collinetti – Ascom Confcommercio Bergamo 
Giorgio Puppi – Ascom Confcommercio Bergamo 
10.30 – 11.00
SUSTAINABLE TOURISM: Italy and Spain compared
Speakers:
Alfredo Somoza of ICEI
 Nita Macìa sustainable tourism’s cluster in Aragona (Spain) 
11.30 – 12.00
BIKE TOURISM photography of current reality and trends
Speakers:  Michele  Mutterle Segretario Nazionale FIAB
13.30 – 14.00
HOW TO BECOME AN EXPERIENTIAL TOURISM PROFESSIONAL
Speaker: Maurizio Testa national coordinator of Artès Project
15.00 – 17.00
WINE TOURISM CONFERENCE
Panelists:
Fabio Rolfi, Assessore regionale all’Agricoltura, Alimentazione e Sistemi Verdi di Regione Lombardia
Camera di Commercio di Bergamo,
José Antonio Vidal – Organizzazione Mondiale dell’Enoturismo,
Paolo Morbidoni – Coordinamento Nazionale delle Strade del Vino, dell’Olio e dei Sapori
Nicola D’Auria – Presidente Nazionale del Movimento Turismo del Vino
Enrico Rota – Presidente “Strada del Vino Valcalepio e dei Sapori della Bergamasca”
José Maria – CEO Koan Consulting
Emanuele Medolago Albani –  Presidente “Consorzio Valcalepio” (Progetti internazionali “Emozioni dal Mondo” e “Serendipity Wines”)
Davide Casati – Sindaco di Scanzorosciate e Presidente della “Strada del Moscato di Scanzo” e “Strada dei Sapori Scanzesi”
Antonietta Acampora –  CEO e Fondatrice di PicNic Chic

Moderator:
Giorgio Lazzari, giornalista e segretario generale Strada del Vino Valcalepio e dei Sapori della Bergamasca

19.00 – 20.00
SUSTAINABLE THEATER – Birth and rebirth of the art comedy
Speakers: Marco Rota – actor, director, autore
Saturday September 26th:
09.00 – 18.00
THE BASCHENIS. A family of frescoes from the Brembana Valley to the Trentino Valleys
Speakers: “Le Terre dei Baschenis” – Tarcisio Bottani, Paolo Cavalieri, Giuseppe Ciaghi, Alessandra Civai, Raffaella Colbacchini, Laura Dal Prà, Enrico De Pascale, Clelia Epis, Renato Ferlinghetti, Salvatore Ferrari, Giorgio Ferraris, Jasmine Gerola, Wilma Locatelli, Lorenzo Mascheretti, Francesco Rossi, Giovanni Valagussa
9.30 – 11.00
SLOW TOURISM: THE PROLOCO’S VALUE  
Speakers: Provincia di Bergamo, UNPLI Lombardia
10.00 – 10.30
WHEN TOURISM BECOMES ACCESSIBLE: the SENTIERO ITALIA case history
Speakers: Pietro Scidurlo di FREE WHEELS, Antonio Montani Vice-Presidente di CAI NAZIONALE
11.30 – 12.00
PRODUCT CLUB. What is it and how to do to replicate it
Speaker: Maurizio Testa national coordinator of Artès Project
14.00 – 14.30
PRESENTATION OF FOOD & SLOW TOURISM PRODUCTS: “Ambasciatori di San Basilio” and “La Pinza alla Munara”
Speaker: Stefania Molinari of ARTÈS & JOYN PLAYCE
15.00 – 15.30
WHEN TOURISM COULD BE ACCESSIBLE: Case History “La Via Francisca del Lucomagno”
Speakers: Pietro Scidurlo di FREE WHEELS, Alberto Conte di MOVIMENTO LENTO – SLOW TOURISM NETWORK
16.00 – 16.30
MOUNTAIN THERAPY: Nature-Body-Mind relationship and the impact of the mountain environment on the psycho-physical aspects of human
Speakers:
Ornella Giordano Accompagnatore escursionismo Commissione Centrale Escursionismo CAI (referente Montagnaterapia)
Dott Marco Battain Medico componente Commissione Centrale medica CAI (membro Gruppo Montagnaterapia)
Dott. Gianmarco Simonini Presidente commissione medica CAI Liguria-Piemonte Valle d’Aosta
Dott. Franco Fontana Medico diabetologo CAI Tortona
Dr Anna Maria Frigerio “Passo dopo Passo” Project  SERT BRESCIA – ASST BRESCIA 
17.00 – 17.30
PRESENTATION OF FOOD & SLOW TOURISM PRODUCTS: “Verona Agrifood Delivery” and “Crea il tuo vino nei Colli Euganei”
Speaker: Stefania Molinari di ARTÈS & JOYN PLAYCE
18.00 – 18.30
MOUNTAIN BIKE TOURISM: relationship between bike and mountain: the past, the present and the future
Speakers: Marco Lavezzo  CAI Turin, President of the Central Hiking Commission (contact person for  the Alps zone of “Sentiero Italia CAI in MTB”);
Sonia Stipa CAI Ascoli Piceno e Vice-President of Cenral Hiking Commission (contact person for the central-southern Apennines zone of “Sentiero Italia CAI in MTB”);
Piergiorgio Rivara CAI Parma, former coordinator of the national working group Mountain Bike Tourism (contact persona for the Tuscan-Emilian Apennines zone of “Sentiero Italia CAI in MTB”);
Cesare Adobati CAI Bergamo (contact person for Mountain Bike Tourism in the Lombardy Regional Hiking Comission)
18.00 – 18.30
THE BASCHENIS. Docufilm “Painters of Brembana Valley” (Le Terre dei Baschenis)
Sunday September 27th:
11:00 – 14:00
UNWTO World Tourism Day
“The rural tourism world online at your fingertip”    
This year the topic of the World Tourism Day is “Tourism and Rural Development“.  We celebrate this event with broadcasting of more than 90 rural tourism videos from 37 countries across the world. 
17.00 – 17.30
“SILVER TRAVELLERS” Erasmus+ Project
Speakers: José Maria de Juan Alonso CEO of KOAN Consulting and a representation of the Italian Confederation of Small and Medium Private Industry (CONFAPI)
16.00 – 16.30
MOUNTAIN THERAPY: Nature-Body-Mind relationship and the impact of the mountain environment on the psycho-physical aspects of human
Speaker: Ornella Giordano Tour Guide CAI Central Hiking Commission (Montagnaterapia Project contact person);
Dr Marco Battain member of the CAI Central Medical Commission (member of Montagnaterapia);
Ombretta Turello contact person of  “CAIni mai” Project ASL Alessandria Health and Mental Health and CAI Alessandria;
Dr Anna Maria Frigerio “Passo dopo Passo” Project  SERT BRESCIA – ASST BRESCIA
17.00 – 17.30
WHY VISIT ITALY?
Speakers:
Ornella Mastrogiovanni Business Manager Marketing Italia